EV
Google Business Profile checklist for EV charger installers
For most homeowners looking for a home charge point, your Google Business Profile is the first real impression of your business — seen before your website, and often the thing that decides whether they click through at all rather than tapping the next installer in the map pack. A fully built-out profile consistently earns more calls and quote requests than a "set it up once and forget it" listing, even when the underlying quality of the work is identical.
The checklist below is ordered roughly by impact — the fields that move an EV-installer listing the most, first.
Categories and services
Set your primary category to the closest match Google offers — typically "Electrician" or, where available, an EV-charging-specific category — rather than a generic "Contractor" that dilutes your relevance for charger-specific searches. Add secondary categories where they genuinely apply, and use the Services section to itemise what you actually do: home charge point installation, commercial and workplace charging, fleet-depot charging, consumer-unit upgrades, and any manufacturer accreditations you hold.
Itemising by service is not busywork — a homeowner searching specifically for "approved [brand] installer" or a business searching for "workplace EV charging installer" wants reassurance you handle exactly that, and installers who list only "EV charger installation" generically routinely under-perform ones that surface for each specific intent.
Photos: real installs, tidy work, and range
Profiles with more photos, added more recently, consistently earn more clicks and direction requests. For an EV installer the mix matters: show real, completed installs — a neatly-run cable, a cleanly-mounted charger, a tidy consumer unit — because the visible quality of the work is exactly what a homeowner is trying to judge. Include a few different property types (a driveway, a garage, a commercial car park) so different prospects can picture their own job, and photos of your team and van so the business reads as real, local people rather than a faceless lead-gen brand.
Add new photos at least monthly. A profile that hasn’t posted a photo in six months signals — fairly or not — a business that may not be actively trading, which is exactly the wrong impression next to a competitor posting fresh installs weekly.
Reviews: volume, recency, and specificity
A 4.9 average built entirely from reviews over a year old reads as less trustworthy than a 4.7 with reviews from the last fortnight — recency signals an active, currently-good business. Ask every satisfied customer for a review at the point the job is finished and the certificate has landed, when the relief and satisfaction are highest, and encourage specifics ("arrived on time, explained the load-management setting, left everything spotless") over generic praise, since specifics are what the next homeowner actually scans for.
Respond to every review, positive and critical. A measured, specific reply to a negative review — acknowledging the concern and describing what changed — does more for a cautious homeowner’s trust than another five-star review with no response, because it shows someone is genuinely accountable for the work on their home.
Posts and Q&A
Google Business Profile Posts let you pre-answer the questions homeowners ask most — "how long does an install take," "do I need a survey first," "what happens if my fuse board is old," "can you install on a rented property" — before they ever reach your website. Posts keep a profile looking active and give you another surface to demonstrate expertise. They have a short shelf life in Google’s interface, so this only works with a regular cadence, which is exactly the kind of ongoing task RankShark automates rather than leaving to whoever has a spare ten minutes after a full day on site.